Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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Several of its herbal health care products do not enjoy a high degree of awareness either. Dabur has generally kept the prices of its products under control to remain profitable and to grow its customer base.

Dabur Vatika hair oil, Hajmola, Real juices, etc are some of the best selling products by Dabur.

Dabur India SWOT Analysis | Competitors & USP | BrandGuide | MBA

It was also ranked among India’s top companies in released by a business newspaper. Each of the new launches was well-researched and test-marketed before launching in the market.

Strong market position imparts distinct competitive advantage to Dabur and facilitates revenue and business expansion growth prospects for the company.

Dabur acquired a few significant brand names in the Indian market including Fem care pharma and the hygiene and home care businesses of Balsara. Apart from it Dabur, has not focussed on promoting its products through brand retail stores. However, Dabur is years ahead in terms of brand name and market presence.

Dabur has an extensive presence in the Indian market. It can partner with health clubs and healthcare institutions adbur help its brand grow at a faster rate. During FY, the company made its first overseas acquisitions, thus embarking on an inorganic growth path. Dabur Chyawanprash, another pioneering product offering in the health tonics segment, is based on a 2,year-old Ayurvedic formula.


However, Dabur faces stiff competition from international players like Colgate-Palmolive and Unilever against their respective brands. However, the international sales still account for only one third of its total sales.

Dabur is a FMCG company that manufactures and markets ayurvedic and natural healthcare products. Increasing purchasing power of people thereby increasing demand. Concepts Contests Marketing Mix. Similar Brands in the same Sector:. Zandu, Vabur and a number of other smaller brands are already there.

Although the company enjoys a market leading position in several of its niche product markets, such as herbal digestives and health tonics, in several other FMCG categories including personal care and oral care, Dabur faces stiff competition from both domestic and international players.

There are both herbal and non-herbal brands in this segment fighting for market share.

Dabur SWOT Analysis and Marketing Mix by Chesh

The Ayurvedic medicines are still considered a secondary option. Dabur has products present in over 60 c0untries and distribution through distributors and 3 million outlets 2. Patanjali has established its presence in a short period analyiss its brand retail outlets. The net profit was INR7, The competition only keeps intensifying. According to industry estimates, the personal care market in India is. Several of its products are best sellers in their respective categories.

Dabur India SWOT Analysis and Marketing Mix

To tap into a larger customer base the brand has also made its products available in smaller sizes. Mergers and acquisitions to strengthen the brand 3. They also strengthen the company’s international presence by opening up immense opportunities in the newer growth markets in the international arena. Despite being dabbur of the leading players in these markets oral care and hair carethe relatively lower market shares reflect the intense competition in these product categories. The growing influence of media penetration is also being a key influencer on lifestyle and consumption patterns, analyis to immense market opportunities for FMCG players.


SWOT Analysis Report on Dabur India Limited

It has focused on improving its presence in the South Indian markets too where its sales had generally remained low. For years, Dabur has remained the hallmark of good health for Indians. While the company already commands market leadership. More and more people are adopting herbal products for personal care.

Glucose-D Consumer Products 1. It has a diverse product portfolio that consists of health care products, beauty products, juices as well as dental care products.

Likewise, in the hair care category, the company’s Vatika and Dabur Amla brands compete with many top brands, including Sunsilk or Dove from Unilever. Strong distribution network and an extensive supply chain 4.

Now, Dabur is aiming to expand its foreign dabhr further by acquiring more of the foreign brands.

Dabur has a strong presence in many of the FMCG categories.